Crafting experiences that accelerate growth

At Circle & Square, our focus is driven by NeuroCX™—a unique approach that blends neuroscience, behavioral insights, and human-centered design to unlock business potential. By tapping into the subconscious drivers of behavior, we help businesses create truly impactful experiences, aligning with their goals to drive growth and innovation.

Industries we serve

B2B & B2E
Tech & AI
Finance
Insurance
Health

Outcomes we achieve

Increase Awareness

Increase
Awareness
Sharpen competitiveness & drive market visibility
  • Sharpen Competitiveness and Drive Market Visibility
  • personas & journey maps
  • experience strategy
  • service design
  • Strategy and roadmapping

Improve Conversion

improve
conversion
Optimize the funnel & boost revenue
  • Prototyping & testing
  • Information architecture
  • Interaction design
  • Content strategy
  • Design systems

Enhance Experience

enhance
experience
Tailor customer journeys for satisfaction and advocacy
  • Brand Strategy
  • Brand Messaging
  • Visual identity design
  • Brand guidelines
  • Brand implementation

Grow
Engagement

Grow
engagement
Match consumer intent and increase retention
  • Fractional CXO services
  • Design thinking workshops with Spark Sessions TM
  • Team development
  • Process development
  • Roadmapping & planning

Increase Awareness

Sharpen competitiveness & drive market visibility
collect + create
  • User research & insights
  • personas & journey maps
  • experience strategy
  • service design
  • Strategy and roadmapping

Improve Conversion

Optimize the funnel and boost revenue
collect + create
  • Prototyping & testing
  • Information architecture
  • Interaction design
  • Content strategy
  • Design systems

Enhance Experience

Tailor customer journeys for satisfaction and advocacy
collect + create
  • Brand Strategy
  • Brand Messaging
  • Visual identity design
  • Brand guidelines
  • Brand implementation

Grow Engagement

Match consumer intent and increase retention
collect + create
  • Fractional CXO services
  • Design thinking workshops with Spark Sessions TM
  • Team development
  • Process development
  • Roadmapping & planning

Our approach

We investigate, to help you identify problems and seize game-changing opportunities - discerning patterns and integrating key data sources from various ecosystems. We innovate, executing on opportunities with a lean and iterative approach, using the best methodologies for the job, and solving challenges effectively.

At Circle & Square, our focus is driven by NeuroCX—a unique approach that blends  neuroscience, behavioral insights, and human-centered design to unlock business potential. By tapping into the subconscious drivers of behavior, we help businesses create truly impactful experiences, aligning with their goals to drive growth and innovation.

Discovery & strategy

Discovery & strategy
collect + Connect
  • User research & insights
  • personas & journey maps
  • experience strategy
  • service design
  • Strategy and roadmapping

UX/UI design

ux/ui design
connect + create
  • Prototyping & testing
  • Information architecture
  • Interaction design
  • Content strategy
  • Design systems

Branding & visual design

Branding & visual design
connect + create
  • Brand Strategy
  • Brand Messaging
  • Visual identity design
  • Brand guidelines
  • Brand implementation

Workshop & consulting

Workshop & consulting
connect + confirm
  • Fractional CXO services
  • Design thinking workshops with Spark Sessions TM
  • Team development
  • Process development
  • Roadmapping & planning

Discovery & strategy

Discovery & strategy
collect + create
  • User research & insights
  • personas & journey maps
  • experience strategy
  • service design
  • Strategy and roadmapping

UX/UI design

ux/ui design
collect + create
  • Prototyping & testing
  • Information architecture
  • Interaction design
  • Content strategy
  • Design systems

Branding & visual design

Branding & visual design
collect + create
  • Brand Strategy
  • Brand Messaging
  • Visual identity design
  • Brand guidelines
  • Brand implementation

Workshop & consulting

Workshop & consulting
collect + create
  • Fractional CXO services
  • Design thinking workshops with Spark Sessions TM
  • Team development
  • Process development
  • Roadmapping & planning

Our approach

We investigate, to help you identify problems and seize game-changing opportunities - discerning patterns and integrating key data sources from various ecosystems. We innovate, executing on opportunities with a lean and iterative approach, using the best methodologies for the job, and solving challenges effectively.

investigate
innovate

How we work

01
discovery
We start with a comprehensive understanding of your business. Using our research expertise and passion for solving challenges, we analyze your data along with industry trends, to uncover game changing insights and opportunities that help you stay aligned with your business goals and customer needs.
02
investigate
To uncover game-changing insights, we gain a comprehensive view of your challenges,  aggregating and analyzing data across your ecosystems. Our thorough analysis helps you make more informed decisions that helps you reach key outcomes.
03
inNOVATE
We transform opportunities into standout experiences that boost engagement, productivity, and conversion rates. Our expertise in user experience (UX) and user interface (UI) design results in seamless and effective experiences that deliver the results you need.