We are pioneers in the field of NeuroCX™

As leaders in experience design, we’ve seen how traditional UX often misses the mark. It frequently overlooks the entire customer ecosystem, fails to drive business outcomes, and focuses too heavily on conscious, rational decisions. Yet research shows that 95% of decisions are driven by subconscious instincts and emotions—the true drivers behind customer engagement and loyalty. To address this, we pioneered a unique approach: NeuroCX™.

What’s NEUROCX™?

Meet the NeuroCX™ team

Behind every success story is a team of seasoned experts—strategists, designers, and behavioral scientists—each passionate about creating experiences that make a difference. Together, we’re driven by one goal: delivering solutions that are as impactful as they are innovative.

Neeta

Chief Experience Alchemist

A neuroscience nerd who literally thinks in circles & squares.

Rachel

Program Mastermind & Chaos Wrangler

The glue that holds us together, keeping everything running like clockwork.

Andy

UX Ninja & Design System Guru

A stealth expert in all things UX with legendary design system skills.

Caro

Design Detective

Whip-smart product designer who cracks the code on any challenge with finesse.

Michael

The Experience Unicorn

An all-around wizard who can strategize, design, and make the impossible possible.

Leahanna

Marketing Connector Extraordinaire

An experience strategist who can see the big picture and connect all the dots.

TBO

Visual Maestro

Crafting designs so refined, they could bring a tear to your eye.

Adam

SEO Whisperer

The go-to guy who seamlessly merges SEO expertise with UX brilliance.

Mark

Media Maestro

An end-to-end expert who orchestrates seamless media strategies.

More than a project. A partner.

Work with a team that truly cares about your bottom line, not just their own. Get the level of attention, dedication and personalization large firms can't deliver.

Multifaceted team. Multi-disciplinary approach.

Leverage our deep expertise in branding, visual design, research, user experience, content and marketing to activate and propel your business forward.

No bloat or siloed workstreams.

Cut costs and inefficiencies with a focused and efficient team that deliver meaningful results in less time, without compromising quality.

Industry leaders. Leading the way.

Get over 25 years of experience on your side. We provide innovative and cutting-edge solutions that reach real people and deliver real value.

The right skills, right when you need them.

We’ve developed a deep understanding of what works and what doesn’t through countless hours of diving into research, collaborating with clients, and iterating on design and testing.

That expertise and insight is what sets us apart in UX/UI design, Content Design, Brand Design, Experience Strategy, SEO, and everything in between.

Nice to meet you

Circle & Square was established in early 2022, based on a desire to solve complex problems and make the world a better place. We believe that to solve complex problems, you need seasoned professionals that are willing to get their hands dirty in order to drive change. At Circle & Square, you get personal attention from us – backed by a team of talented and diverse problem solvers.

Neeta Goplani

Co-Founder

dana cox