What is NeuroCX, anyways?

Here,
It’s all about value.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

At Circle & Square, we know that creating impactful experiences means going beyond the surface. It’s not just about how things look or function—it’s about understanding the deeper human motivations that drive 95% of decisions.

NeuroCX is our proprietary approach that blends behavioral science, cognitive psychology, and human-centered design, all anchored by real-world data. This unique methodology allows us to transcend conventional UX practices and design experiences that resonate not just on paper, but emotionally with your audience.

Why NeuroCX Matters?
• Creating Emotional Connections: In a world full of choices, brands that connect on a human level win. NeuroCX helps us craft experiences that cut through the noise and build lasting loyalty.
• Understanding True Motivations: We go beyond what customers say and uncover what they genuinely think and feel, ensuring our solutions align with their subconscious needs.
• Going Beyond Data: We interpret data to reveal why customers behave the way they do—not just what they do. This insight shapes customer journeys that are engaging and effective.

With NeuroCX, we don’t just design experiences; we connect, engage, and inspire—creating experiences that are not only effective but also meaningful.

Questions?

How does Circle & Square handle confidentiality around proprietary topics?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.

How will your team learn about our business?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.

Can I hire Circle & Square for strategic work only?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.

Will Neeta and Dana be involved in my project?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.

What makes a client a great fit for Circle & Square?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.