NeuroCX™:
Discover how we’re rethinking UX.

Here,
It’s all about value.

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Did you know?

95%

of our decisions happen in our subconscious!

1%

That’s all your conscious brain absorbs from the millions of bits of data your subconscious processes every second.

13ms

That’s how fast your brain makes a decision. For context? It takes 400 ms to blink!

Crazy, right? Yet, traditional UX methods focus on the 5% we’re aware of -- and then we wonder why behavior doesn’t match what people say they’ll do. That’s where NeuroCX changes the game!

Introducing NeuroCX™

NeuroCX™ is our proprietary approach that blends behavioral science, cognitive psychology, and human-centered design, all anchored by real-world data. This unique methodology allows us to transcend conventional UX practices and design experiences that resonate not just on paper, but emotionally with your audience.

What will it mean for you?

Connect Emotionally
Build human-centered experiences that cut through the noise and drive loyalty.
Understand Motivations
Reveal subconscious drivers to align solutions with real needs.
Go Beyond Data
Craft journeys informed by what people do, not just what they say.

With NeuroCX, we don’t just design experiences; we connect, engage, and inspire—creating experiences that are not only effective but also meaningful.

Questions?

How does Circle & Square handle confidentiality around proprietary topics?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.

How will your team learn about our business?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.

Can I hire Circle & Square for strategic work only?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.

Will Neeta and Dana be involved in my project?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.

What makes a client a great fit for Circle & Square?

For us, a great client is someone who has a thorny challenge they’re excited to solve, a collaborative spirit, and a desire to create something exceptional together.