We bring the art of design thinking & the science of behavioral design to solve any business problem

We believe exceptional customer experience is the only way to compete in today's market

Yet, many companies are struggling to get there.

Companies without human-centered design practices​

$98B

per year left on the table by companies who fail to provide “simple” experiences to their customers

73%

of digital transformations fail to realize business value

90%

of new products fail at launch

Companies with human-centered design practices​

211%

Design-led companies have outperformed the S&P by 211%

140%

People will spend more for a better customer experience

$1>$3

A $3 return is projected for every $1 invested in design

Those that have succeeded, credit human-centered design approaches for their success

Why Us?

We are human-centered design experts with: 

  • 20+ years of combined global experience in senior leadership roles
  • Award winning work with proven impact for Fortune 500 companies
  • Well-rounded agency & client-side experience across B2B & B2C industries

Our Services

Research & Insights

User research | Journey maps | Personas | Jobs-to-be done

Experience Strategy

CX/UX strategy | North Star vision development | Future state mapping

Experience Design

UX & UI Design | Lean UX | Information Architecture | Content Strategy

Service Design

An end-to-end ecosystem mapping of experiences, systems, processes to unlock opportunities

Brand Identity

The story of your brand via the right brand mark, key elements and branded assets

Design Systems

From strategy, design, and build of design systems, to governance and best practices

Our Approach

Our process starts with the Investigate phase. We’re skilled at discerning patterns and combining key data sources across ecosystems to enable you to ‘solve the right problem’ and drive game changing opportunities.

We help you execute on those opportunities in the Innovate phase with our lean and iterative approach. Coupled with the right methodologies for your challenge, we ‘solve the problem right’.

Brands we’ve impacted​

They really push the envelope on thinking big and obsessing about customers. They have an incredible ability to draw insights from data and identify key opportunities, improving customer experiences that drive business outcome. The most prestigious award in the company was awarded for their work on the Aspire campaign. I would highly recommend them for any and all experience related challenges.

Chris England
VP, Customer Experience, John Hancock

Nice to meet you​

We started the Circle & Square studio in May of 2022 with a desire to solve wicked problems and make the world a better place.

We believe that to solve complex problems, you need seasoned professionals that are willing to get their hands dirty in order to drive change. At Circle & Square, you get personal attention – backed by a team of talented and diverse problem solvers.

Let's Collaborate

We’d love to hear from you!