Most digital experiences are built for how people should behave. NeuroCX™ is built for how they actually do.

Your customers don’t make decisions logically. They respond emotionally, subconsciously, and in milliseconds. NeuroCX™ helps you build brand and product experiences that align with how the brain works—so people remember, act, and return. See it in action‍

Did you know?

• 95% of decisions happen in the subconscious
• Your brain absorbs only 1% of all sensory input consciously
• It processes information in just 13 milliseconds—about 70x faster than the blink of an eye

Translation? You’ve got a split second to grab attention and make a connection. Without understanding how the brain works, most design and messaging falls flat.

How the Brain Makes Decisions

I love nerding out about this. You’ve probably heard the whole left brain/right brain thing. Yeah… turns out that’s a myth in neuroscience.

What really drives our decisions? Two systems your brain switches between: System 1 and System 2.

• System 1 is your fast, emotional, automatic brain. You know those gut reactions you can’t quite explain? That’s System 1 doing its thing. It’s working 95% of the time.
• System 2 is your slower, analytical brain. It kicks in when you compare, evaluate, or focus. Helpful—but a total energy vampire.

Now here’s the kicker:

Your brain weighs a couple of pounds but uses up to 25% of your body’s energy.

Your customers are out there making 95% of their decisions with this system... Yet we’re still researching and designing for System 2.

And then we wonder why the campaign didn’t convert. Why bounce rates are high. Why people didn’t “get it.”

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So guess which system it loves using? Yup, System 1.

NeuroCX™ is built to speak to both. System 1 delivers that “this feels right” gut-check. System 2 gives the “this makes sense” confirmation. And when both click? That’s when the magic (and the ROI) happens.

Ok, So What Really is NeuroCX™?

It’s not vibes. It’s science—with receipts.

NeuroCX™ is our proprietary method that applies neuroscience to the art of experience design. You’ve heard of Design Thinking or Human-Centered Design? This is those—supercharged with neuroscience. Something most brands haven’t tapped into yet.

Here are just a few of the tools in our NeuroCX™ mix:

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• Synthetic personas – Like real people, but AI-powered. We use them to test your messaging, journeys, and value props against realistic buyer behavior. (System 2 testing, but 10x faster and sharper.)
• Predictive eye tracking – Reveals where System 1 attention goes first—and what emotional cues are resonating (or being ignored).
• Emotional resonance measurement – We track how your brand makes people feel at a subconscious level. This tells us whether your messaging builds positive associations—or triggers hidden resistance.
• Implicit association testing – Think Rorschach test, but for your messaging and experiences. It captures subconscious, split-second reactions to words, visuals, tone, and claims.

We use these insights to:

• Refine messaging that earns trust and attention
• Design journeys that reduce friction and feel intuitive
• Create experiences that drive measurable behavior: conversion, loyalty, brand lift

Where Does NeuroCX™ Apply?

Anywhere your brand meets your audience:

• Landing pages and websites
• Campaign messaging and ad creative
• Onboarding flows and product experiences
• Email sequences, nurture journeys, and support touchpoints

Whether it’s one page or a full experience system—we meet you where you are.

So… Do You Really Need NeuroCX™?

Let’s be honest:

• The old playbook is broken
• Most teams are still optimizing for clicks, funnels, and what people say in surveys

But people aren’t spreadsheets. They’re brains.

And those brains? They’re tired. Distracted. Emotional. Making decisions before logic even kicks in.

NeuroCX™ bridges the gap between how brands design—and how humans actually decide.

We help you stop designing for the “ideal user journey” and start designing for the real, messy, subconscious rollercoaster your audience is actually on.

What Results Can You Expect with NeuroCX™?

We get it. You’re under pressure to drive leads, hit goals, and do more with less. Budgets are shrinking. Expectations are growing.

NeuroCX™ gives you that competitive edge.

Here’s what we’ve helped clients achieve:

• Sharper messaging that actually differentiates
• Campaigns with higher conversion and lower CAC
• Customer journeys that boost loyalty and reduce churn
• Stronger alignment between marketing and sales (yes, really)

A Small But Mighty Case Study

A payroll tech company, post-acquisition, came to us unsure of how to stand out—and how to message across three key verticals: insurance, utilities, and government.

We applied a full System 1 + System 2 testing approach:

• We started with synthetic personas to simulate realistic responses across segments.
• The results? Big surprises:
  • Utility leaders felt relief when shown metrics—"this company knows what they’re doing."
  • Insurance buyers? Same metrics = skepticism. It felt like a challenge to their expertise.
  • And the word “revolutionize”? Total red flag. What the brand thought was bold, their audience read as "chaos we don’t need."

Next, we validated these findings through implicit association testing—capturing real users’ gut-level reactions to the messaging, tone, and brand persona.

The outcome? A completely re-engineered messaging system that now powers their:

• Ads
• Website and landing pages
• Email nurtures
• Sales collateral

A full experience system—built for how the brain works. (And yes, early conversion metrics are already trending up. )

Want to See NeuroCX™ in Action?

Free System 2 Research for Qualified Brands

Share your biggest audience challenge, and we’ll give you real insights using our synthetic persona methodology—on the house.

See what your customers are really thinking before you spend another dollar on campaigns that might miss the mark.

Claim Your Free Research‍ *Limited spots available. Serious inquiries only.

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